The future of Sauna

World Sauna Group brings the world’s finest sauna and experiential bathing products to North America, partnering with leading Nordic and European manufacturers to offer high-quality indoor and outdoor saunas, infrared systems, custom builds, immersion tubs, heaters, and accessories. With deep roots in traditional sauna culture and decades of industry expertise, we support showroom partners across the United States and Canada to help customers discover, feel, and enjoy the perfect thermal wellness experience.